Social Media Analytics Market to Witness Robust Growth by 2032
The global social media analytics market size reached USD 9.32 Billion in 2022 and is expected to register a revenue CAGR of 24.1% during the forecast period, according to latest analysis by Emergen Research. Incorporation of various technologies such as cloud to analyze and store data is driving market revenue growth. Rising government investments in R&D activities to launch better social media analytics platforms, gaining a competitive edge over rivals by understanding customer’s needs and preferences and providing them a better user experience, along with various strategic policies and alliances formed by various major market participants are some major factors further attributing to steady revenue growth of the market.
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